Look for opportunities in your field. Facebook is great for building your leadership in specific niches. Try to find ways to answer some questions and posting relevant comments in your niche area. This can help your brand to a lot of new people where you could possibly get more potential fans.
Don't subscribe to your competition. Facebook Messenger. Pick pages that promote a more positive image. If you share an update from another company, remember that your brand's image is linked to your page.
Consider creating a group rather than just a page. A group allows users to have their own community. You can also use a group and a page in tandem to keep users interested and if it makes sense for your business.
Don't think that your facebook marketing campaign will take off overnight. Facebook is a large platform unto itself. There is quite a lot of competition.
You have to use real resources with your Facebook marketing campaign. Facebook is an important and marketing on it will take real effort. If you hand over Facebook responsibilities to someone who is overworked already, you'll never get the traction that's possible using this social media. Put some real time and money behind it to succeed at it.
Learn all about how things work on it. The better everything is understood by you, the more successful you can be. Take a look at their help center to get tips on how to use the site. This may give you quite the advantage over your competition.