Be sure that you're trying hard to put a personality for your brand. If you are boring they will associate that with your product is too. Be certain all your advertising stays professional, but show some personality as well.
Custom tabs can help you make your Facebook marketing page. The tabs let you present your page information in an organized manner. For example, if you have a store, you can create a tab just for that.
You can separate your business marketing messages from your other content by using Facebook fan page tabs. People like to buy things without feeling like they are coerced into buying something. If you have the sales page within reach, people will be able to click on it only if they want to.
Look for ways to establish yourself as a leader in leadership. You can gain much on Facebook. Facebook.Com. Look for opportunities to comment and answer questions about topics you are familiar with. This can help your brand get introduced to lots of new people.
Know when to post about your business outside of a personal facebook page. Posting information on other people's Facebook pages can get you a great deal of attention. Make sure you're seeking the right kind of attention you want. Post on other pages when you have something worthwhile to say. Do not spam posts.
Talk with your fans regularly to see what they want. Pay close attention when folks make postings on your followers and what they want. You can alter your marketing ideas from these posts. Don't forget that your fan base is what they are now.
There are many apps you can use with your Facebook page to get the most value possible. EasyPromos is one example of an app which helps you post promotions on your page.