Respond to any negative comments that you receive. Ignoring it will give people the idea that you simply don't care. If you're able to handle this correctly, people will respect and admire you and are more likely to give you their business.
Don't subscribe to your competition. Pick pages that help your image look positive for you. If you share an update of yours with your fans, keep in mind that the image of your brand will become associated with this page.
Try to include pictures with each facebook update you post. People love to see visual representations of what they bring us all closer. Use products, employees, customers or any other appropriate image to get your point across.
There are lots of examples available. People often know to seek out the best practices, but they usually don't look into ones that are bad. You also need to know what you should not be doing in order to avoid it.
Always make sure to allow people to comment on your Facebook pages. Facebook Messenger. You may believe that this is a way to prevent people from posting bad content, but it just shows users that you don't care about what they want to say.
Answer all questions and respond to comments quickly. Thank them for contacting you, and follow it up with an answer to whatever they have asked you. Share links to your business's site or FAQs page to help answer common questions.