Make sure that a group just for your business. This can only be a one-stop shop where people can ask questions and encourage customers are able to chat with one another. You can give your customers valuable information and let the masses to a special deal you are running or a new product you have coming out. This is great way for you to get to know your customers.
Take time to interact with your Facebook page. You could even consider asking a question to get the conversation humming. Facebook Phone. When your fans start chatting, chime in. The more you talk with them, the more you are going to be seen as an individual entity rather than a faceless firm.
Don't stray far from the topic at hand when you post on your Facebook page. If you sell toaster waffles, you can talk about changes in tax rates. Posting some links to parodies of Harlem Shake is really off-topic and can bore or irritate your followers.
facebook contests aren't for increasing fans, they can be used to engage fans you already have. Fans that you get from holding the contest usually do not interested in your company. They simply looking for a quick win. Use free items as a reward your clients.
Companies that only have rare contact with customers may not need a page on Facebook pages. Your customers will not be following posts.Invest your marketing dollars in ads targeted for Facebook ads instead.
Facebook Offers allows you get the word out about a giveaway. You only need to post the offer and then convert it to something known as a Promoted Post on your wall. You can promote it outside your fan base if its a great offer.