Stay professional at all times with your words and your tone.While it's okay to have on your private page an attitude that is more casual, keep the business page on a more professional level.
Respond to all of the negative comments. Ignoring it will give people the idea that you simply don't care. If you respond correctly, people will notice it and they may work with you later on.
Don't subscribe to your competition. Pick pages that make your brand have a more positive image. If you think that you want to share the competition's updates, remember that the brand will be associated with yours.
Avoid posting updates that don't enhance your brand and customers. Facebook Statuses. Only post content that your target audience. Personal news and updates should be shared using your personal Facebook page.
Don't assume facebook is the only place that people go for you to market your business. This network is extremely popular, but there are other sites out there that cater to different people. Do some homework to find out where your targets to understand which of the social media channels they use prior to beginning a campaign.
It takes time for your Facebook marketing strategies to be effective and relate to increased sales. You will see the reward from your efforts after some time has passed.
There are many apps you can use with your Facebook page to get the most value possible. EasyPromos is one example of an app which helps you post promotions on your page.