Encourage users to interact with other fans. Deleting a post or keeping people on topic might offend certain people. Only intervene if the conversation becomes hostile or subject material is offensive.
Custom Audiences can help you upload your current customer's email addresses so you can target them with ads. This boosts your conversion rates and reduce what you spend to develop your campaign.
Event sharing is a powerful Facebook page. Facebook Inc.. For example, those that enjoy trade shows can create events that will attract your target audience. The great thing is that Facebook itself will remind them of it.
Don't think that your facebook marketing campaign will take off overnight. Facebook is a large platform unto itself. There is quite a lot of competition.
This is a key in social networking sites. Go ahead and tell them of what you barbequed this last weekend.Show them what you're doing and provide ideas that will attract sales.
Know when to post about the business outside of a personal Facebook page. Posting on Facebook profiles that you don't run can get your page gets attention. Make sure it is the attention you want. Only post on another person's profile page if you have something worth saying. Do not ever do spam other pages.
You may wish to create a Facebook group rather than a page.A Facebook group creates a community of users all interested in a common topic. You could even set up both a group and a page if you would like and allow users to share content.