Your posts should be varied but on one subject. You should stick with your brand, but it is very important to stop repeating the same things. Look for innovative ways to craft a story.You could solicit and post pictures or asking them a question about what they've just read.
Think about search engine optimization when you fill out the Facebook profile. Use the very same keywords you picked for optimizing your website and remember that this profile is a great place to share links that lead back to your site. Your Facebook page should then rank in search when your keywords were strong enough.
Learn the right way to utilize your Facebook audience for times when you need inspiration! For instance, if you are stuck on something, ask your audience how they would feel about it. You should have several great options in just minutes that are given to you by the people you are marketing.
You may find some difficulty the concept is new to you. A good start is to add a facebook button to your website. This helps visitors to your site without you doing a more personal way of marketing.
Be sure to establish a personality behind your brand. If you make a bunch of posts that aren't interesting them people will associate that with your product is too. Show a bit of personality, but try to make sure you are always professional.
Always know the reason why you have a Facebook page. Facebook Login. Don't create a page just because it is the hip thing to do. Do you want to speak to customers. Or do you have one so that your customers can keep in communication with you?