Don't continually send daily sales messages asking for your fans to make purchases. While you may think that it's something that can make you some money, people don't like to be pressured into making purchases. If they think you are begging for sales, they may feel like the quality of your products isn't that high.
Be extra sure others are able to share what you're posting to Facebook. Facebook Home. Facebook is all about sharing and share your information with others. When working to provide valuable resources to the audience, your fans will spread the word and it will all be worthwhile.
Look for ways to establish yourself as a leader. Facebook is great for building leadership in a niche. Try finding opportunities to answer some questions and posting relevant comments to your niche area. This will expose your brand get introduced to lots of new people.
facebook matchmaking is a great way to get your brand name out there. You can often connect two people on the social media site. This is the epitome of Facebook promotion.
You have to use real resources with your Facebook marketing campaign. Facebook is an important and marketing on it will take real effort. If you hand over Facebook responsibilities to someone who is overworked already, you'll never get the traction that's possible using this social media. Put some real time and money behind it to succeed at it.
Stay up to date with all the new features on Facebook. Your subscribers are probably going to be utilizing the new features and you should be as well. Test these features as they come out even before you realize how interested fans will be.