Your posts should be varied but on one subject. You should stick with your brand, but it is very important to stop repeating the same things. Look for innovative ways to craft a story.You could solicit and post pictures or asking them a question about what they've just read.
Utilize Facebook as a way to grow a friends and sales. Offer coupons and promotions to new or loyal friends.If you cease with offering your new friends promotions, you may lose customers who have been around a while.
You can separate your business marketing messages from your other content by using Facebook fan page tabs. People like to buy things without feeling like they are coerced into buying something. If you have the sales page within reach, people will be able to click on it only if they want to.
Use the facebook update feature sparingly. This lets you send messages straight to all of your followers. You should use this when it's most important.This should not be used for simple promotions but as a continuous basis.
Don't send messages to the audience base daily sales messages to your fans. While you certainly have a goal of increasing profits, people don't want you to beg them to buy something from you. If they think you are too pushy, people might think your product lacks the quality to sell itself.
Facebook is a great place to share your content. Facebook is for more than just idle conversation; it is a major source of content. Facebook. Write real blog posts and promote your other posts from online on your Facebook page. You can drive a great deal of traffic.