Facebook contests aren't only a way to get new people involved with your page, they're for building loyalty.Fans that you get from contests are usually short term and not last long. They are mostly interested in the prize. Use it to reward your clients.
Custom Audiences can help you upload your current customer's email addresses so you can target them with ads. This is a good way to improve your conversion ratio and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.
Try using Facebook ads in your business. Regular posts only go so far with promotions of goods and/or services. Facebook Home Page. If you really want to reach more people, ads can help you get them. They don't cost a lot of money and they can pack quite a marketing punch.
Use a tool that enables you to share your status when your fans are mostly likely to be on facebook. Try out various tools to find one that gives you the features you want.
Send everyone a note thanking them and include an announcement of the ongoing celebration on your Facebook page. This will make your relationship with them.
Make your Facebook's page design is similar to your website's. It will make people with relating it back to your brand. If you make it totally different, this will just confuse your devoted customers.
Look for opportunities in your field. Facebook is great for building your leadership in specific niches. Try to find ways to answer some questions and posting relevant comments in your niche area. This can help your brand to a lot of new people where you could possibly get more potential fans.