Always post an answer to any feedback on your page. Ignoring complaints will give people the idea that you only care about people who like you. When handled professionally, folks are sure to admire the page and return often.
You ought to urge customers to join by offering a few free products to some of your subscribers. Post who the names of winners on your page and watch as your number of followers grows with each giveaway.
Set some monthly goals for your Facebook marketing. If you don't meet the goals you have set, look for strategies better suited for use with social media.
Send everyone a note thanking them and include an announcement of the milestone you're celebrating on your facebook page. This will build your followers feel special and appreciated.
Do you maintain an online store? Utilize Facebook's check-in feature. Let your customers update their status by checking into the store. This allows you to market to friends of your store is and how they can get to it if they wish to check in.
Always know the reason why you have a Facebook page. Facebook Login. Don't create a page just because it is the hip thing to do. Do you want to speak to customers. Or do you have one so that your customers can keep in communication with you?