Do not share updates that are not relevant to your content. Only post content that will interest your target audience.Personal news and interests should be kept for a separate personal account.
Try to include pictures with each facebook update you post. People love to see visual representations of what they bring us all closer. Use products, employees, customers or any other appropriate image to get your point across.
Don't send messages to the audience base daily that are nothing more than sales pitch messages. While making more money is your goal, people don't want you to beg them to buy something from you. If you seem like you are begging for sales, they may feel like the quality of your products isn't that high.
Don't forget the people that are already subscribed to your existing audience. You have to respect your audience feels appreciated. This leads to engagement of your relationships.
Offer a reward for someone "Likes" your page. Likes are very important to improve the profile of your company. Facebook. Think about something that's exclusive and free if they give your page a "like." It could be something everyone or offer a sweepstakes. People are more likely to respond to your requests if you give them an appealing item they would like.
Custom Audiences will let you gather together all of your followers' email addresses and send specific advertisements just to them. This boosts your conversion ratio and reduce what you spend to develop your campaign.