Don't subscribe to your competition. Select pages that can assist you start a positive brand image. If you make the mistake of sharing your competitor's updates, remember that the brand will be associated with yours.
Know when to post about your business outside of a personal facebook page. Posting information on other people's Facebook pages can get you a great deal of attention. Make sure you're seeking the right kind of attention you want. Post on other pages when you have something worthwhile to say. Do not spam posts.
Look for ways to establish yourself as a leader. Facebook offers you build your authority online in your niche. Look for any chances to comment and answer questions in your niche. This can help your brand to a lot of new people where you could possibly get more potential fans.
Be sure folks are able to "share" content via your Facebook page allows sharing of content. Facebook lives on people who interact and sharing with others. When you take the time to provide valuable information, they return the favor by informing their networks of the content and possibly earn you more prospective clients.
There are quite a few apps out there that you're able to use with your own Facebook page to make it better. Facebook Login And Password. EasyPromos is one example of an app which helps you post promotions on your page.
Set some monthly goals for your Facebook marketing. If you don't meet the goals you have set, look for strategies better suited for use with social media.